// So God Made a Farmer

Client: RAM Truck

Agency: The Richards Group

Creatives: Rob Baker & Jimmy Bonner

Still Photography: Andy X Ashton

Two minutes. That’s all it took for America’s farmers to own football’s biggest night. Paul Harvey’s voice carried their story from the heartland to both coasts—and people felt it. Letters, emails, and calls poured in from cities, suburbs, and small towns alike. For a moment, the whole country remembered the values that still bind us.

// So God Made a Farmer X STILLS

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