// 33.9

Client: 33.9 Original

Agency: Baker & Bonner Creative Emporium

Direction/DP: Andy X Ashton

Producer: Baker & Bonner

Edit: Charlie Uniform Tango

Color: Charlie Uniform Tango

33.9 was created by Nicole Musselman, the daughter of legendary NCAA Mens Basketball coach, Bill Musselman. His 1968-69 team allowed an NCAA-record-low 33.9 points per game, a byproduct of his relentless pursuit of pitching shut-outs. 33.9 became a mantra for believing in the longshot, the idea that no matter what disadvantages you are handed - if you have an unwavering will to overcome, you can beat the odds.

// 33.9 Original X BTS

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